Little Black Dress Initiative

Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.

In Dayton, our LBDI campaign will raise awareness about the literacy challenges faced by both adults and children in our community. Members of the league will join each other in wearing the same black
dress or outfit for five consecutive days to:

1. RAISE AWARENESS on literacy issues,
2. ILLUSTRATE how limited resources affect daily life, and
3. RAISE FUNDS to continue to work with our community partners addressing this issue.

By wearing a button that reads “Ask Me About My Dress,” they invite dialogue among colleagues, friends, and strangers to raise awareness about how clothing insecurity affects the Dayton community.

For one week in February our League will participate in the LBDI. Support our LBDI Advocates wearing the dress by donating to the LBDI Campaign here. Click “LBDI” in the drop down menu.

Have questions? Contact financialdevelopment@jldayton.org

Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program.