Little Black Dress Initiative
Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media and doing something “a little different” in order to educate people about local issues that Leagues work on in their communities.
In Dayton, our LBDI campaign will raise awareness about the challenges that face parents and children in households experiencing clothing insecurity. Members of JLD will join each other in wearing one black dress – the same black dress – for five days in a row to:
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RAISE AWARENESS on clothing insecurity
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ILLUSTRATE how limited resources affect daily life; and
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RAISE FUNDS TO continue work with our community partners addressing resource scarcity
By wearing a button that reads “Ask Me About My Dress,” they invite dialogue among colleagues, friends, and strangers to raise awareness about how clothing insecurity affects the Dayton community.
Our League will participate in the LBDI February 13 through February 17. Support our LBDI Advocates wearing the dress by donating to the LBDI Campaign here. Click “LBDI” in the drop down menu.
Have questions? Contact financialdevelopment@jldayton.org
Started by the Junior League of London in 2014, dozens of Junior Leagues have replicated the Little Black Dress Initiative in their own communities. Learn more about this Association-wide program.